Hot Deals Sony BDP-S550 1080p Blu-ray Player

Sony BDP-S550 1080p Blu-ray Player for Sale - Review & Buy at Cheap Price

List Price : $399.99

Sony BDP-S550 1080p Blu-ray Player Feature | Sale - Review & Buy at Cheap Price

• Bonus View & BD-Live (Profile 2.0) w/1GB flash memory for local storage
• Full HD 1080/60p & 24p True Cinema Video Output
• Dolby? True HD/DTS?-HD decoder built-in with 7.1ch out. Quick start up mode.
• Dolby? TrueHD & DTS-HD bitstream out over HDMI? (V1.3)
• x.v.Color? for AVC-HD

		Brand:	Sony
		List Price:	$399.99
		Our Price:
		Total Price:
		N/A

The future of Blu-ray technology is here with the BDP-S550 and BD-Live. The BDP-S550 comes equipped with a built in Ethernet port and 1GB of memory on board (There is a USB port for additional Memory if needed as well) to allow you to access specially created content on your BD-Live enabled Blu-ray Disc Movie from the comfort of your Home Theater. Whether you are viewing upcoming trailers, playing a game with your friends, or just downloading a new ring-tone to your phone, BD-Live takes the movie experience to a whole new level. You still get the amazing picture performance of Full 1080/24p output and incredible upscaling up to 1080p for your DVD collection via the HDMI connection. Plus, to add to the great Home Theater experience, you get full bitstream output or, if you choose, internal decoding for Dolby TrueHD and DTS-HD (Master Audio and High Resolution). To further the connectivity to your existing system, the BDP-S550 has a full 7.1 analog output for older receivers. Making all these wonderful features easy to access is the new Xross Media Bar� menu system, which is an icon based menu system for simple navigation. BRAVIA sync is also included which allows for easy one-button operation when connected via HDMI to other compatible Sony TV and Audio products. The BDP-S550 brings the world of BD-Live and Blu-ray to life!

Sony BDP-S550 1080p Blu-ray Player Overview | Sale - Review & Buy at Cheap Price

The future of Blu-ray technology is here with the BDP-S550 and BD-Live. The BDP-S550 comes equipped with a built in Ethernet port and 1GB of memory on board (There is a USB port for additional Memory if needed as well) to allow you to access specially created content on your BD-Live enabled Blu-ray Disc Movie from the comfort of your Home Theater. Whether you are viewing upcoming trailers, playing a game with your friends, or just downloading a new ring-tone to your phone, BD-Live takes the movie experience to a whole new level. You still get the amazing picture performance of Full 1080/24p output and incredible upscaling up to 1080p for your DVD collection via the HDMI connection. Plus, to add to the great Home Theater experience, you get full bitstream output or, if you choose, internal decoding for Dolby TrueHD and DTS-HD (Master Audio and High Resolution). To further the connectivity to your existing system, the BDP-S550 has a full 7.1 analog output for older receivers. Making all these wonderful features easy to access is the new Xross Media Bar� menu system, which is an icon based menu system for simple navigation. BRAVIA sync is also included which allows for easy one-button operation when connected via HDMI to other compatible Sony TV and Audio products. The BDP-S550 brings the world of BD-Live and Blu-ray to life! Amazon.com Product Description Bring home the future of Blu-ray Disc technology with BD-Live and the BDP-S550 Blu-ray Disc player. The S550 is the step-up model to Sony's BDP-S350. It adds a gigabyte of onboard memory, so you can enjoy expanded Blu-ray capabilities like BD-Live interactive features right out of the box, and dts-HD compatibility for studio-quality sound.

BD-Live takes your movie experience to a whole new level. Download and stream bonus content such as additional scenes, shorts, trailers and movie-based games. Equipped with a built-in Ethernet port, the BDP-S550 makes it easy to access specially created BD-Live content and Bonus View features. A USB port that allows you to add more storage to access the growing number of special features that will be available given the immense storage capacity of Blu-ray discs themeselves. This player outputs a Full 1080/24p True Cinema picture and  upscales your existing DVD collection to 1080p when using the HDMI connection. Dolby TrueHD/DTS-HD delivers studio master quality audio which is designed specifically for high definition entertainment. Make the most of all of these features with the icon-based Xcross Media Bar, which provides simple navigation of the player's menu system.

Key Features

• Slim chassis
• True 1080p Output (Learn more)
• 7.1 Channel Dolby Sound , Dolby TrueHD and dts-HD (Master Audio and High Resolution Audio) (Learn more)
• 1 Gb of onboard memory and a USB Port Allows More Storage for Access to More Special Features, Like Bonus View (Learn More)
• Ethernet connection for BD-Live Compatibility and firmware updates (Learn more)
• Higher Bit Rates mean less video compression (Learn more)
• Emmy-Award Winning Xross Media Bar Interface (Learn More)
• Bravia Sync for Easy Connectivity (Learn More)

Learn More

---

More Picture

See Everything Your HDTV Can Show You with Full HD. 6 Times the Picture Data on DVDs See everything your HDTV can show you. Blu-ray Disc's Full HD 1080p resolution produces over 2 million pixels per frame to produce a razor-sharp picture with unmatched depth and clarity that takes full advantage of the capabilities of today's 1080p HDTVs. That's six times the picture data contained on DVDs, which are encoded at only 480p. 24p True Cinema Video Output Most of all Hollywood movies are shot at 24 frames per second, and Blu-ray Disc movies are mastered at 24 frame per second, so it is only fitting that the Sony Blu-ray Disc Players can output your films at 1080/24p for a true film-like experience at home. Of course, Sony Blu-ray Disc Players can also output at 1080/60p for more traditional HDTV sets on the market. Either way Sony has you covered for the best picture possible in Full 1080p. Backwards compatible and Upscaling All existing Blu-ray Disc players will play your standard DVD collection without a problem. And with built-in 1080p video upscaling, they'll look even better.

---

More Bits

In the digital world, picture quality is not just about resolution, but also about bit rates. The higher the bit rate, the more data that is processed, typically resulting in higher video quality. DVDs have a maximum video bit rate of about 10 megabits per second (Mbps). In comparison, Blu-ray Disc is capable of video bitrates up to an incredible 40 Mbps. The bottom line, higher bit rates allow for the least amount of data compression for HD video that looks closest to the original video source.

---

More Sound

Dolby TrueHD internal decoding and bitstream output via HDMI for the Dolby TrueHD and dts-HD (Master Audio and High Resolution Audio) codes delivers studio quality audio designed specifically for high definition entertainment like Blu-ray Disc movies, with up to 7.1 channels of surround sound that is virtually indistinguishable from the original studio version. 7.1 channel analog output provides connectivity to older receivers, making the player compatible with your existing audio system with 7.1 analog inputs.

The BDP-S550 is compatible with Dolby TrueHD, Dolby’s next-generation lossless technology developed for high-definition disc-based media. Dolby TrueHD delivers tantalizing sound that is bit-for-bit identical to the studio master, unlocking the true high-definition entertainment experience on next-generation discs. When coupled with high-definition video, Dolby TrueHD offers an unprecedented home theater experience that lets you enjoy sound as stunning as the high-definition picture.

• Delivers enthralling studio-master-quality sound that unlocks the true high-definition entertainment experience on next-generation discs.
• Offers more discrete channels than ever before for impeccable surround sound.
• Compatible with the A/V receivers and home-theaters-in-a-box (HTIBs) of today and tomorrow.
• Dialogue normalization maintains the same volume level when you change to other Dolby Digital and Dolby TrueHD programming.
• Dynamic range control (Night mode) enables you to customize audio playback to reduce peak volume levels (no loud surprises) while experiencing all the details in the soundtrack, enabling late-night viewing of high-energy surround sound without disturbing others.

---

Xross Media Bar

Xross (pronounced Cross) is Sony's Technical-Emmy award-winning graphic user interface for Sony WEGA and BRAVIA televisions and PS3 and PSX game systems. The interface features category icons spread horizontally across the screen that organize the viewing options (TV, Music, Internet, Tools, etc...). When a category icon is selected on the horizontal bar, a vertical bar appears showing the viewing options within that category. Using the directional pad on your remote, you can easily maneuver horizontally from category to category, then scroll vertically through individual viewing options to easily navigate through the wide range of programming available on today's televisions.

---

BD-Live

BD-Live is a Blu-ray feature that enables you to access  special content via an internet-connected Blu-ray player. Because it's not coded into the disc, BD-Live content is always updated, always fresh. With BD-Live, your Blu-ray disc is different every time you view it. Check out the latest previews,  download special scenes, exclusive features and ringtones, and participate in online communities or games. As BD-Live continues to grow and expand, even more features will become available, customizing features and content to your location or preferences.

---

More Space

Blu-ray Disc has 5x more storage capacity than DVD, which allows more content to fit on the disc. The extra storage capacity also means more room for special features like inline navigation, Bonus View, interactive games, deleted scenes, director commentary and more
Navigate to special features, other scenes, or settings without leaving the content you are watching.	Bonus View lets you watch special features and commentary inline without leaving the movie.

---

HDMI Features

x.v Color

RGB Color Range

xvYCC Color Range

Thanks to the adoption of a newly approved international color standard called xvYCC (an option in the HDMI v1.3 spec and which Sony participated in creating), the color space has been greatly expanded. All Sony XBR HDTVs support the xvYCC color profile (Extended YCC Colorimetry for Video Applications), or "x.v. color" for short. Standard RGB color space allows the display of a portion of the colors that are viewable to the human eye. The next generation "xvYCC" color space actually offers  an available range of colors that exceeds what human eyes can recognize. Next-generation "xvYCC" color space supports 1.8 times as many colors as existing HDTV signals Lets HDTVs display colors more accurately Enables displays with more natural and vivid colors

Deep Color

So, where x.v. color expands the available range of colors your HDTV can display, Deep Color increases the number of colors your HDTV can display within that range, for smoother transitions from color to color. Lets HDTVs and other displays go from millions of colors to billions of colors Eliminates on-screen color banding, for smooth tonal transitions and subtle gradations between colors Enables increased contrast ratio Can represent many times more shades of gray between black and white

---

Connectivity

As a leader in products with HDMI connectivity, Sony has created BRAVIA Sync to gobeyond simple audio and video transmission. When combined with a select number of BRAVIA televisions and other Sony audio and video products, in addition to audio and video transmission, control functions will betransmitted via the HDMI cable. With "One Touch Play," operations that took several steps have been reduced to one. Press the PLAY button on the remote, watch the audio and/or the video component(s) turn on then the BRAVIA television turn on and switch to the correct video input–Simple–Easy–BRAVIA Sync. Inputs and Outputs Analog Audio Output(s) : 2 Channel: 1 (Rear) Coaxial Audio Digital Output(s) : 1 (Rear) Component Video (Y/Pb/Pr) Output(s) : (Y/Pb/Pr) OUtput(s): 1 (Rear) Composite Video Output(s) : 1 (Rear) Optical Audio Output(s) : 1 (Rear) S-Video Output(s) : 1 (Rear) Ether port for firmware updates USB port for BD-Live External Memory

---

Specifications

Weights and Measurements

• Dimensions (Approx.): 17 inches x 8 3/4 inches x 2 3/4 inches (430 x 220 x 70 mm)


• Weight (Approx.): 7 lbs 4 oz (3.3Kg)

Audio Features

• Dolby: Yes & Dolby TrueHD bitstream out over HDMI (V1.3)


• Dolby Digital plus Decoding: Yes


• Dolby TrueHD Decoding : Yes


• dts Decoding: Yes


• dts Output: Yes


• dts-HD Decoding: Yes


• LPCM: Yes (multi channel decoder): Yes (HDMI bitstream out)


• Dolby True HD bitstream output: Yes


• dts HD bitstream output: Yes

Capability

• CD: Yes


• DVD: Yes

Video Features

• BD-R/RE Read Compatibility: Yes (BDMV & BDAV format)


• BD-ROM: Yes


• DVD+R Read Compatibility: Yes


• DVD+RW Read Compatibility: Yes


• DVD-R Read Compatibility: Yes (Video Mode and VR Mode)


• DVD-RW Read Compatibility: Yes (Video Mode and VR Mode)


• JPEG Playback: Yes


• x.v.Color Technology: Yes

Sony BDP-S550 1080p Blu-ray Player Specifications | Sale - Review & Buy at Cheap Price

Amazon.com Product Description Bring home the future of Blu-ray Disc technology with BD-Live and the BDP-S550 Blu-ray Disc player. The S550 is the step-up model to Sony's BDP-S350. It adds a gigabyte of onboard memory, so you can enjoy expanded Blu-ray capabilities like BD-Live interactive features right out of the box, and dts-HD compatibility for studio-quality sound.

BD-Live takes your movie experience to a whole new level. Download and stream bonus content such as additional scenes, shorts, trailers and movie-based games. Equipped with a built-in Ethernet port, the BDP-S550 makes it easy to access specially created BD-Live content and Bonus View features. A USB port that allows you to add more storage to access the growing number of special features that will be available given the immense storage capacity of Blu-ray discs themeselves. This player outputs a Full 1080/24p True Cinema picture and  upscales your existing DVD collection to 1080p when using the HDMI connection. Dolby TrueHD/DTS-HD delivers studio master quality audio which is designed specifically for high definition entertainment. Make the most of all of these features with the icon-based Xcross Media Bar, which provides simple navigation of the player's menu system.

Key Features

• Slim chassis
• True 1080p Output (Learn more)
• 7.1 Channel Dolby Sound , Dolby TrueHD and dts-HD (Master Audio and High Resolution Audio) (Learn more)
• 1 Gb of onboard memory and a USB Port Allows More Storage for Access to More Special Features, Like Bonus View (Learn More)
• Ethernet connection for BD-Live Compatibility and firmware updates (Learn more)
• Higher Bit Rates mean less video compression (Learn more)
• Emmy-Award Winning Xross Media Bar Interface (Learn More)
• Bravia Sync for Easy Connectivity (Learn More)

Learn More

---

More Picture

See Everything Your HDTV Can Show You with Full HD. 6 Times the Picture Data on DVDs See everything your HDTV can show you. Blu-ray Disc's Full HD 1080p resolution produces over 2 million pixels per frame to produce a razor-sharp picture with unmatched depth and clarity that takes full advantage of the capabilities of today's 1080p HDTVs. That's six times the picture data contained on DVDs, which are encoded at only 480p. 24p True Cinema Video Output Most of all Hollywood movies are shot at 24 frames per second, and Blu-ray Disc movies are mastered at 24 frame per second, so it is only fitting that the Sony Blu-ray Disc Players can output your films at 1080/24p for a true film-like experience at home. Of course, Sony Blu-ray Disc Players can also output at 1080/60p for more traditional HDTV sets on the market. Either way Sony has you covered for the best picture possible in Full 1080p. Backwards compatible and Upscaling All existing Blu-ray Disc players will play your standard DVD collection without a problem. And with built-in 1080p video upscaling, they'll look even better.

---

More Bits

In the digital world, picture quality is not just about resolution, but also about bit rates. The higher the bit rate, the more data that is processed, typically resulting in higher video quality. DVDs have a maximum video bit rate of about 10 megabits per second (Mbps). In comparison, Blu-ray Disc is capable of video bitrates up to an incredible 40 Mbps. The bottom line, higher bit rates allow for the least amount of data compression for HD video that looks closest to the original video source.

---

More Sound

Dolby TrueHD internal decoding and bitstream output via HDMI for the Dolby TrueHD and dts-HD (Master Audio and High Resolution Audio) codes delivers studio quality audio designed specifically for high definition entertainment like Blu-ray Disc movies, with up to 7.1 channels of surround sound that is virtually indistinguishable from the original studio version. 7.1 channel analog output provides connectivity to older receivers, making the player compatible with your existing audio system with 7.1 analog inputs.

The BDP-S550 is compatible with Dolby TrueHD, Dolby’s next-generation lossless technology developed for high-definition disc-based media. Dolby TrueHD delivers tantalizing sound that is bit-for-bit identical to the studio master, unlocking the true high-definition entertainment experience on next-generation discs. When coupled with high-definition video, Dolby TrueHD offers an unprecedented home theater experience that lets you enjoy sound as stunning as the high-definition picture.

• Delivers enthralling studio-master-quality sound that unlocks the true high-definition entertainment experience on next-generation discs.
• Offers more discrete channels than ever before for impeccable surround sound.
• Compatible with the A/V receivers and home-theaters-in-a-box (HTIBs) of today and tomorrow.
• Dialogue normalization maintains the same volume level when you change to other Dolby Digital and Dolby TrueHD programming.
• Dynamic range control (Night mode) enables you to customize audio playback to reduce peak volume levels (no loud surprises) while experiencing all the details in the soundtrack, enabling late-night viewing of high-energy surround sound without disturbing others.

---

Xross Media Bar

Xross (pronounced Cross) is Sony's Technical-Emmy award-winning graphic user interface for Sony WEGA and BRAVIA televisions and PS3 and PSX game systems. The interface features category icons spread horizontally across the screen that organize the viewing options (TV, Music, Internet, Tools, etc...). When a category icon is selected on the horizontal bar, a vertical bar appears showing the viewing options within that category. Using the directional pad on your remote, you can easily maneuver horizontally from category to category, then scroll vertically through individual viewing options to easily navigate through the wide range of programming available on today's televisions.

---

BD-Live

BD-Live is a Blu-ray feature that enables you to access  special content via an internet-connected Blu-ray player. Because it's not coded into the disc, BD-Live content is always updated, always fresh. With BD-Live, your Blu-ray disc is different every time you view it. Check out the latest previews,  download special scenes, exclusive features and ringtones, and participate in online communities or games. As BD-Live continues to grow and expand, even more features will become available, customizing features and content to your location or preferences.

---

More Space

Blu-ray Disc has 5x more storage capacity than DVD, which allows more content to fit on the disc. The extra storage capacity also means more room for special features like inline navigation, Bonus View, interactive games, deleted scenes, director commentary and more
Navigate to special features, other scenes, or settings without leaving the content you are watching.	Bonus View lets you watch special features and commentary inline without leaving the movie.

---

HDMI Features

x.v Color

RGB Color Range

xvYCC Color Range

Thanks to the adoption of a newly approved international color standard called xvYCC (an option in the HDMI v1.3 spec and which Sony participated in creating), the color space has been greatly expanded. All Sony XBR HDTVs support the xvYCC color profile (Extended YCC Colorimetry for Video Applications), or "x.v. color" for short. Standard RGB color space allows the display of a portion of the colors that are viewable to the human eye. The next generation "xvYCC" color space actually offers  an available range of colors that exceeds what human eyes can recognize. Next-generation "xvYCC" color space supports 1.8 times as many colors as existing HDTV signals Lets HDTVs display colors more accurately Enables displays with more natural and vivid colors

Deep Color

So, where x.v. color expands the available range of colors your HDTV can display, Deep Color increases the number of colors your HDTV can display within that range, for smoother transitions from color to color. Lets HDTVs and other displays go from millions of colors to billions of colors Eliminates on-screen color banding, for smooth tonal transitions and subtle gradations between colors Enables increased contrast ratio Can represent many times more shades of gray between black and white

---

Connectivity

As a leader in products with HDMI connectivity, Sony has created BRAVIA Sync to gobeyond simple audio and video transmission. When combined with a select number of BRAVIA televisions and other Sony audio and video products, in addition to audio and video transmission, control functions will betransmitted via the HDMI cable. With "One Touch Play," operations that took several steps have been reduced to one. Press the PLAY button on the remote, watch the audio and/or the video component(s) turn on then the BRAVIA television turn on and switch to the correct video input–Simple–Easy–BRAVIA Sync. Inputs and Outputs Analog Audio Output(s) : 2 Channel: 1 (Rear) Coaxial Audio Digital Output(s) : 1 (Rear) Component Video (Y/Pb/Pr) Output(s) : (Y/Pb/Pr) OUtput(s): 1 (Rear) Composite Video Output(s) : 1 (Rear) Optical Audio Output(s) : 1 (Rear) S-Video Output(s) : 1 (Rear) Ether port for firmware updates USB port for BD-Live External Memory

---

Specifications

Weights and Measurements

• Dimensions (Approx.): 17 inches x 8 3/4 inches x 2 3/4 inches (430 x 220 x 70 mm)


• Weight (Approx.): 7 lbs 4 oz (3.3Kg)

Audio Features

• Dolby: Yes & Dolby TrueHD bitstream out over HDMI (V1.3)


• Dolby Digital plus Decoding: Yes


• Dolby TrueHD Decoding : Yes


• dts Decoding: Yes


• dts Output: Yes


• dts-HD Decoding: Yes


• LPCM: Yes (multi channel decoder): Yes (HDMI bitstream out)


• Dolby True HD bitstream output: Yes


• dts HD bitstream output: Yes

Capability

• CD: Yes


• DVD: Yes

Video Features

• BD-R/RE Read Compatibility: Yes (BDMV & BDAV format)


• BD-ROM: Yes


• DVD+R Read Compatibility: Yes


• DVD+RW Read Compatibility: Yes


• DVD-R Read Compatibility: Yes (Video Mode and VR Mode)


• DVD-RW Read Compatibility: Yes (Video Mode and VR Mode)


• JPEG Playback: Yes


• x.v.Color Technology: Yes

Sony BDP-S550 1080p Blu-ray Player Features

• Bonus View & BD-Live (Profile 2.0) w/1GB flash memory for local storage
• Full HD 1080/60p & 24p True Cinema Video Output
• Dolby? True HD/DTS?-HD decoder built-in with 7.1ch out. Quick start up mode.
• Dolby? TrueHD & DTS-HD bitstream out over HDMI? (V1.3)
• x.v.Color? for AVC-HD

Our Price : $399.99 Sony BDP-S550 1080p Blu-ray Player The future of Blu-ray technology is here with the BDP-S550 and BD-Live. The BDP-S550 comes equipped with a built in Ethernet port and 1GB of memory on board (There is a USB port for additional Memory if needed as well) to allow you to access specially created content on your BD-Live enabled Blu-ray Disc Movie from the comfort of your Home Theater. Whether you are viewing upcoming trailers, playing a game with your friends, or just downloading a new ring-tone to your phone, BD-Live takes the movie experience to a whole new level. You still get the amazing picture performance of Full 1080/24p output and incredible upscaling up to 1080p for your DVD collection via the HDMI connection. Plus, to add to the great Home Theater experience, you get full bitstream output or, if you choose, internal decoding for Dolby TrueHD and DTS-HD (Master Audio and High Resolution). To further the connectivity to your existing system, the BDP-S550 has a full 7.1 analog output for older receivers. Making all these wonderful features easy to access is the new Xross Media Bar� menu system, which is an icon based menu system for simple navigation. BRAVIA sync is also included which allows for easy one-button operation when connected via HDMI to other compatible Sony TV and Audio products. The BDP-S550 brings the world of BD-Live and Blu-ray to life!

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*** Product Information and Prices Stored: May 31, 2012 15:00:12

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Save On Sony BRAVIA KDL40EX523 40-Inch 1080p LED HDTV with Integrated WiFi, Black

Sony BRAVIA KDL40EX523 40-Inch 1080p LED HDTV with Integrated WiFi, Black for Sale - Review & Buy at Cheap Price

Sony BRAVIA KDL40EX523 40-Inch 1080p LED HDTV with Integrated WiFi, Black Feature | Sale - Review & Buy at Cheap Price

• 40-inch display with full HD (1080p) picture quality (1920 x 1080 native panel resolution)
• LED backlighting for incredible contrast, slim design, and energy efficiency
• Sony's X-Reality Engine sharpens images for a clear, vivid, life-like picture
• Wireless Internet TV for wide variety of streaming media and other Internet content
• power-saving motion sensors

		Brand:	Sony
		List Price:
		Our Price:
		Total Price:
		N/A

Sony BRAVIA KDL40EX523 40-Inch 1080p LED HDTV with Integrated WiFi, Black

Sony BRAVIA KDL40EX523 40-Inch 1080p LED HDTV with Integrated WiFi, Black Overview | Sale - Review & Buy at Cheap Price

Sony BRAVIA KDL40EX523 40-Inch 1080p LED HDTV with Integrated WiFi, Black

Internet-Ready Television

Internet-ready TVs use your broadband connection to deliver dynamic content, whether it's streaming video from Netflix, new music from Pandora, or a quick glance at today's weather forecast.

Although there is overlap, each manufacturer offers a unique bundle of free or paid services, including streaming video and music, social networking apps, online photo galleries, news and financial updates, weather info, sports scores, and a variety of other smartphone-like applications.

Manufacturers continue to add new content to their offerings, keeping customers current through firmware updates, and making a bit of research a prudent step in your buying decision.

Learn more about Internet TVs, how they work, what services are offered by different manufacturers, and exactly what you'll need to get started at our Internet TV 101 customer center.

---

January 2011
Sony's 40-inch KDL-40EX523 offers brilliant Full HD (1080p) picture quality, with LED backlighting for superb contrast and an ultra-slim design. Sony technologies like X-Reality Engine further enhance your picture, and connectivity to your home network and Sony's Internet offerings (via built-in Wi-Fi) expand your entertainment options. On top of that, you can watch the carbon footprint with features like a motion sensor that turns off the set when you're not in the room.

Brilliant Full HD picture quality, Internet connectivity, and a wealth of picture technologies. Click here for a larger image

Connect to More Than Just HD

Full HD 1080p Resolution

Experience amazing Full HD 1080p picture quality, the highest at-home resolution. Take full advantage of HD sources like Blu-ray Disc Players, Xbox or PlayStation 3 gaming consoles, and more via the 16:9 widescreen panel (1920 x 1080 native pixel resolution).

Edge LED Backlighting

Experience the next level of picture quality and contrast with Sony's Edge LED Backlighting. This technology sharpens image contrast, giving an amazingly crisp picture that you'll notice right away. In addition to being more energy efficient than other backlighting technoligies, this also allows for a slimmer, sleeker design.

X-Reality Engine

Enjoy a vivid, lifelike picture experience. Sony's X-Reality engine brings out the best by analyzing each scene so you see sharpened images, and high-contrast detail.

Experience the next level of picture quality and contrast with Sony's Edge LED Backlighting.

Access and share photos, videos and music on your TV by streaming them from compatible DLNA devices.

Share your photos or listen to your favorite music via USB. Or use the built-in Wi-Fi for an easy home network connection.

Presence Sensor

Save energy when you're not around. This television's built-in motion sensor has the ability to scan the room and detect movement. If the sensor detects no movement, it automatically turns off the picture, leaving only sound. After more time and no movement, the TV turns itself off minimizing any unnecessary power draw.

Internet Streaming & Connectivity

• Streaming Media
  Enjoy Internet favorites on your television. In addition to Qriocity, watch hit movies with Netflix, popular TV shows on Hulu Plus, or user-generated video on YouTube. Or listen to personalized music on Pandora, and plenty more--enjoy a huge selection of Internet content at your fingertips.
  
  
• Skype Ready
  Easily connect to family and friends live on your HDTV wherever they are with Skype! Enjoy free high definition Skype-to–Skype video calls from the comfort of your living room. Simply attach the Sony compact microphone/camera for Skype (required, sold separately) and see your friends on the big screen.
  
  
• Integrated Wi-Fi
  Conveniently stream entertainment straight from the Internet and from your home network using the built-in Wi-Fi.
  
  
• DLNA Streaming
  Access and share photos, videos and music on your TV by streaming them from compatible DLNA devices like your PC, Playstation 3 system, network storage, etc.

Navigation Made Easy

Enjoy an easy-to-use menu that allows you to navigate additional content or adjust the picture settings while watching your favorite program.

Faster Start-Up

The Quick Start & Viewing feature enables this Sony television to go from 'OFF' to 'ON' 2-3 times faster than previous Sony televisions. Why wait for your entertainment?

USB Input

A handy USB port lets you share your photos on the big screen, or even listen to your favorite music. Simply connect your digital camera, USB-enabled MP3 player, or USB storage device, and you're good to go.

BRAVIA Sync Compatible

If you've got other Sony devices in your home theater setup this will come in handy. Conveniently operate and control other BRAVIA Sync compatible devices--including BRAVIA HDTVs, Blu-ray Disc Players, surround sound systems, Handycam camcorders, and Cyber-shot digital still cameras--all with one remote control.

LightSensor Technology

Enjoy customized picture brightness and save energy without lifting a finger. The built-in Light Sensor automatically adjusts the picture brightness based on the amount of light in the room. Get the best picture day or night, without any manual adjustments.

KDL-40EX523 Select Specifications

Video
Screen Size (Diagonal):	40 Inches
Display Type:	LCD
Backlight Type:	Edge LED
Resolution:	Full HD 1080p
Panel Frequency:	60Hz
Tuner:	Clear QAM/ATSC/NTSC
Inputs
HDMI:	4 (1 Side/3 Rear)
Component Video (Y/PB/PR):	1 (Rear)
Composite Video:	2 (1 Rear/1 Hybrid)
USB 2.0 Ports:	2 (Side)
RF Connection:	1 (Rear)
Analog Audio Input:	2 (2 Rear)
PC Input:	DSub 1(Side), Mini 1(Rear)
Ethernet	1 (Rear) (Plus Integrated Wi-Fi)
Outputs
Digital Audio Output:	1 (Rear)
Analog Audio Output:	1 (Rear)
Weight and Dimensions
Dimensions (WxHxD):	37 1/4 x 23 1/8 x 1 2/3 Inches (37 1/4 x 24 3/8 x 9 7/8 Inches With Stand)
Weight:	24.7 lbs. (31.8 lbs. with stand)

What's in the Box

Sony BRAVIA KDL-40EX523 40-Inch 1080p LED HDTV with Integrated WiFi, Remote Control (RM-YD063), Power Cable, Table Top Stand/Hardware, Documentation

Sony 2011 HDTV Comparison

Series:	BX320	BX420	EX520	EX523	EX620	EX720	NX720	HX820	HX929
Models:	22", 32"	32", 40", 46"	32", 40", 46"	32", 40", 46"	40", 46", 55"	32", 40", 46", 55", 60"	46", 55", 60"	46", 55"	46", 55"
Panel Type	LCD (CCFL)	LCD (CCFL)	Edge LED	Edge LED	Edge LED	Edge LED	Dynamic Edge LED	Dynamic Edge LED	Intelligent Peak LED
HD 720p		--	--	--	--	--	--	--	--
Full HD 1080p	--
3D Ready	--	--	--	--	--
Video Processing	BRAVIA Engine 3	BRAVIA Engine 3	X-Reality Engine	X-Reality Engine	X-Reality Engine	X-Reality Engine	X-Reality Engine	X-Reality PRO Engine	X-Reality PRO Engine
Motionflow	--	--	--	--	120Hz	XR 240	XR 240	XR 480	XR 960
Presence Sensor	--	--						With Face Detection	With Face Detection
LightSensor
Internet Video	--	--
Internet Widgets	--	--
DLNA	--	--
Wireless LAN	--	--	Ready	Integrated	Ready	Ready	Integrated	Integrated	Integrated
Ethernet	--	--
HDMI	2	2	4	4	4	4	4	4	4
Component (Y/Pb/Pr)	1	1	1	1	1	1	1	1	1
Composite A/V	2	2	2	2	2	2	2	2	2
Digital Audio Output	Optical	Optical	Optical	Optical	Optical	Optical	Optical	Optical	Optical
PC (DSub)	1	1	1	1	1	1	1	1	1
HDMI PC Input
USB 2.0 Port	1	1	2	2	2	2	2	2	2
MP3 Playback
JPEG Playback
MPEG 1/2 Video Playback
TV Guide Onscreen	--	--